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The Fundraising Story Your Board Is Hearing (That You Didn’t Mean to Tell)
Once again, I was recently asked: “Why does my board avoid fundraising?” It’s a reframe of a common question. I always hear something underneath it, self-blame. It is as if the Executive Director was quietly asking, What am I doing wrong? I told her, “It may not be your fault. And it may not be your board’s fault either.” She looked at me, slightly puzzled. I said, “It might simply be the language we’re using.” Here’s what science tells us: your brain is constantly scanning

Sonia Saleh
2 days ago3 min read


When the Vagus Nerve Stops your Board from Fundraising
Have you ever watched a perfectly competent, intelligent, successful board member completely shrink the moment fundraising comes up? Cue the body language shift. Tight shoulders. Nervous laugh. Sudden fascination with the agenda packet. You might think, here we go again. Resistance . What if it’s not resistance? What if it’s also about biology? The good news is that when we understand what’s happening in the body, it gives us a way forward. The VAGUS NERVE, which helps re

Sonia Saleh
Mar 253 min read


When the Board Is “Supposed” to Bring in the Money
I hear this more often than you might think: “Our board is supposed to bring in money… and they’re not.” This is usually said with fatigue, disappointment, frustration, and a sense of being let down. And I understand why. Fundraising is written into board job descriptions. It’s mentioned in recruitment conversations (hopefully). It’s assumed in strategic plans. So, when revenue doesn’t materialize from board engagement, it feels personal and that something isn’t working. Most

Sonia Saleh
Mar 23 min read


The Least Flashy Fundraising Idea That Might Change Everything
I know. This isn’t shiny. It ’s not revolutionary. There’s no new funnel, framework, or fancy acronym. And yet… it’s efficient, affirming, human, and surprisingly uplifting. Which, honestly, is exactly what many of us need. I keep hearing the same concerns everywhere I go: Stewardship matters. Donor retention is slipping. We need to stay in touch with donors. All true. And often overwhelming. So let’s make this easier. One Simple Habit Imagine this: Every weekday, you call on

Sonia Saleh
Jan 163 min read


Make Your Board Your Thank-You Team
When a board member takes 60 seconds to call, write, or record a short thank-you, it’s not just polite — it’s powerful fundraising energy. It’s also one of the easiest, least-intimidating, and most feel-good ways for them to engage. Seriously, who doesn’t love saying thank you? No sweaty palms, no asking for money — just joy, gratitude, and connection. Does your board know why it matters and the incredible value they bring when they do it?

Sonia Saleh
Nov 12, 20254 min read
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