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The Fundraising Story Your Board Is Hearing (That You Didn’t Mean to Tell)
Once again, I was recently asked: “Why does my board avoid fundraising?” It’s a reframe of a common question. I always hear something underneath it, self-blame. It is as if the Executive Director was quietly asking, What am I doing wrong? I told her, “It may not be your fault. And it may not be your board’s fault either.” She looked at me, slightly puzzled. I said, “It might simply be the language we’re using.” Here’s what science tells us: your brain is constantly scanning

Sonia Saleh
Apr 273 min read


The Fundraising Sentence to Retire Today
Listen to what you’re saying about your board. This one sentence may be shaping more than you realize—your tone, your leadership, and their response “My board won’t fundraise.” It’s a statement I hear from so many Executive Directors and Development leaders. It’s also the statement that has many of you signing up for my courses. And I get it. It usually comes from that familiar frustration: “Once again, the board didn’t step up… didn’t make connections… didn’t bring in the m

Sonia Saleh
Apr 103 min read
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